Negocios y Economía

Principles of Marketing, Global Edition

by Gary Armstrong, Philip Kotler · · tapa blanda · 736 pages

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Negocios y EconomíaISBN | 9781292220178

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Product details

736 pages

Gary Armstrong, Philip Kotler

Publisher to be confirmed

9781292220178

tapa blanda

16/6/2014

ISBN: 9781292220178

Synopsis of Principles of Marketing, Global Edition

Este libro, 'Principles of Marketing, Global Edition', es una guía completa sobre los fundamentos del marketing. Publicado el 16 de junio de 2014, esta decimoséptima edición en formato de tapa blanda cuenta con 736 páginas y está escrita en inglés. Ideal para estudiantes y profesionales, abarca desde los conceptos básicos hasta las estrategias más avanzadas del marketing global.

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