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Principles and Practice of Marketing
Principles and Practice of Marketing
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Principles and Practice of Marketing

by David Jobber · McGraw-Hill Education / Europe, Middle East & Africa · tapa blanda · 942 pages

· ISBN 9780077107086
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Product details

Pages: 942 pages
Author: David Jobber
Publisher: McGraw-Hill Education / Europe, Middle East & Africa
ISBN: 9780077107086
Format: tapa blanda
Language: en
Release date: 1/11/2003

ISBN: 9780077107086

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Synopsis of Principles and Practice of Marketing

Este libro, 'Principles and Practice of Marketing', es una guía esencial para estudiantes de marketing. La cuarta edición ofrece una cobertura actualizada de temas emergentes, basada en la práctica contemporánea y la investigación reciente. Incluye casos prácticos, viñetas, anuncios, ejercicios de internet y dilemas éticos, además de recursos en línea. Ideal para módulos introductorios de marketing a nivel de pregrado o MBA.



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