by George Yule, H. G. Widdowson · Oxford University Press España, S.A. · tapa blanda · ISBN 9780194372077
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This book is an introduction to pragmatics, the study of how people make sense of each other linguistically. The author explains, and illustrates, basic concepts such as the co-operative principle, deixis, and speech acts, providing a clear, concise foundation for further study.
George Yule was a Scottish merchant in England and India who served as the fourth President of the Indian National Congress in 1888 at Allahabad, the first non-Indian to hold that office. He was the founder of George Yule & Co. of London, and headed Andrew Yule & Co., of Calcutta. He served as Sheriff of Calcutta and President of Bengal Chamber of Commerce.
