by Deirdre Breakenridge · Financial Times Prentice Hall · tapa dura · ISBN 9780321510075
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«PR 2.0: New Media, New Tools, New Audiences» is the public relations essay by Deirdre Breakenridge, in hardback (284 pages, in English).
Public relations have changed with web 2.0, and this essay explains how to adapt. Breakenridge shows uses of blogs, social networks, RSS and podcasts to create two-way conversations, includes online press rooms and analyses strategies to reach influencers and audiences, both in large brands and small ones.
Published by Financial Times Prentice Hall in 2008; first edition, with interviews with public relations professionals.
Aimed at public relations, communication and marketing professionals who want to update their methods to the digital environment.
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