by Rodrigo Tovar Monge · RA-MA S.A. Editorial y Publicaciones · tapa blanda · ISBN 9788499647340
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«Posicionamiento Web para todos» is the SEO manual by Rodrigo Tovar Monge, published by RA-MA in paperback (180 pages, in Spanish).
Practical manual explaining the fundamentals of organic positioning: how to prepare a new website (hosting, domain, responsive design), choose keywords, create quality content, do linkbuilding, use social media, study the competition, and measure results with Google Analytics and Search Console. It also includes appendices on sales funnels and SEM, along with an ordered glossary.
Second edition, published in 2018; includes a glossary of concepts and more than sixty references to external sources.
For users and small business owners interested in understanding and managing the organic positioning of their website.
