by Claude Matricon · Eyrolles · tapa blanda · ISBN 9782708133792
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«Politiques commerciales: Les clés de la performance» is a marketing guide by Claude Matricon published by Eyrolles in paperback (286 pages, in French).
The book proposes an orderly method for designing an effective commercial policy. It covers three stages: defining markets, understanding the five elements that drive them, and choosing commercial policies through five decisions. It includes review questionnaires at the end of each chapter and tool sheets to deepen key concepts.
Published in 2005, with French text and 286 pages, in the «Livres Outils» collection.
A reference work for marketing and sales management professionals who want to apply a clear method to their sales strategies.
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