by Natalia Rodríguez Villaseco · IC Editorial · tapa blanda · ISBN 9788417343170
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This book explores in detail the planning, programming, and operation of combined trips. It addresses the creation and management of combined trips and events, identifying and applying procedures, techniques, and technological resources. It describes the different types of combined trips and other tourist products, such as excursions and transfers, establishing their components and economic, operational, and marketing specificities. In addition, it analyzes offers from tour operators, comparing characteristics and competitive advantages according to market segments.
