by Don Pfarrer · DEUSTO S.A. EDICIONES · tapa blanda · ISBN 9788423416752
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«Persuasión de guerrilla» is Don Pfarrer's business persuasion guide, published by Deusto in paperback (236 pages, in Spanish).
It starts from the idea that persuading is not a one-off act but a process that begins with the speaker before reaching the listener. It explains how to prepare the speech, understand the audience and anticipate their objections so that the message drives action. It includes keys on the speaker's skill, the audience, the objectives, the arguments and the rebuttals.
The paperback edition includes a preface by Jay Conrad Levinson, creator of the guerrilla marketing concept. The original English subtitle is 'Mastering the Art of Effective and Winning Business Presentations'.
For professionals and executives who need to improve their business presentations and communications.
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