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Perspectivas del modelo empresarial chino
3.9
Negocios y EconomíaISBN | 9788490299340
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Product details
Pages: 228 pages
Author: Christian Careaga Guzmán
Publisher: Editorial Uoc
ISBN: 9788490299340
Format: tapa blanda
Language: es-ES
Release date: 10/5/2013
ISBN: 9788490299340
Synopsis of Perspectivas del modelo empresarial chino
Este libro analiza el contexto, los riesgos y las oportunidades para empresarios locales y extranjeros que buscan promocionar nuevas actividades mercantiles en China. Se examina la situación política, económica y social del país, considerando el ascenso de la quinta generación de líderes chinos. El objetivo es orientar a los empresarios con vocación internacional en la definición de sus aspiraciones y proyectos en el mercado chino.
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