by Christian Careaga Guzmán · Editorial Uoc · tapa blanda · ISBN 9788490299340
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«Perspectivas del modelo empresarial chino» is the business handbook by Christian Careaga Guzmán, published by Editorial UOC in paperback (228 pages).
The book examines the political, economic and social context of China at the time the fifth generation of Chinese leaders rises, and analyses the risks and opportunities of promoting new commercial activities in the country. It aims to guide internationally minded entrepreneurs in defining their projects in the Chinese market.
It is part of the Editorial UOC Manuales collection (No. 255) and includes a foreword by Ramón Tamames.
Aimed at entrepreneurs and professionals interested in business internationalisation and analysis of the Chinese market.
