by Lluís Pastor · Editorial Uoc · tapa blanda · ISBN 9788497889513
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«Periodismo zombi en la era de las audiencias participativas» is the essay by Lluís Pastor, published by Editorial Uoc in paperback (252 pages).
Zombie journalism is journalism that incorporates the public's voice without knowing what to do with it: it seems alive but is dead. The book studies citizen participation in European digital newspapers and proposes turning it into an improvement of the journalistic offering, integrating the reader as a collaborator and overcoming prejudices.
Second installment of the series on journalistic management of the public, published in the UOCPress Comunicación collection (no. 10). First edition of 2010.
For students and professionals of journalism and communication, interested in audience participation and digital journalism.
