by Jeffrey J. Fox · tapa blanda · ISBN 9789722338257
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«Para Ser Um Génio do Marketing» is a marketing manual by Jeffrey J. Fox, published by Editorial Presença in paperback (125 pages, in Portuguese).
The book offers practical marketing and management advice in short chapters. Fox criticizes poor practices such as weak advertising and ineffective selling, and advocates acting with consistency, sincerity, and truth. He insists that the customer is always right and that marketing must generate revenue, with keys to attracting and retaining customers.
This edition was published in 2007, translated by Margarida Roberts. The English original is How to Become a Marketing Superstar.
Aimed at marketing professionals seeking a quick read with short chapters and applicable advice.
