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Packaging mode d'emploi
by Philippe Devismes · Dunod · tapa blanda · 240 pages
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Pages: 240 pagesAuthor: Philippe DevismesPublisher: DunodFormat: tapa blandaLanguage: fr-FRRelease date: 1/4/2005ISBN: ISBN 9782100491056
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Synopsis of Packaging mode d'emploi
Este libro es una referencia en Europa sobre el tema del packaging. Es una guía completa que reúne todos los elementos necesarios para la elaboración de un packaging, desde la estrategia hasta el lanzamiento, pasando por la realización. Está destinado a equipos de marketing, industriales, distribuidores y especialistas del mundo del embalaje, así como a estudiantes. Ofrece un análisis completo de las fases ascendentes y descendentes de la realización de un packaging.
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