by Philippe Devismes · Dunod · tapa blanda · ISBN 9782100491056
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«Packaging mode d'emploi: De la conception à la distribution» is the packaging manual by Philippe Devismes, published by Dunod in paperback.
A reference work in Europe covering the complete process of creating packaging: from brand strategy and naming to graphic design, launch, and final consumer use. Includes analysis of the phases before and after production, with brand development diagrams and technical appendices.
Second edition, published in April 2005 in French, with 240 pages.
For marketing teams, manufacturers, distributors, packaging specialists, and students.
Tapa dura
Tapa dura
