by Pedro Guitton · Index Book · tapa dura · ISBN 9788492643288
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«Packaging Identity» is the book on packaging design by Pedro Guitton, published by Index Book in hardback (324 pages).
A visual compilation bringing together packaging design projects organized by consumption areas: beverages, food, music, games, relaxation and visual leisure. Each case shows how the graphic identity of the container adapts to its product; overall, the book serves as a reference work for packaging design.
Originally published in 2009. The work falls within product design and commercial art and design.
For graphic design professionals, students and people interested in packaging and the visual identity of brands.
