by Daniel Hörsken · GRIN Verlag · tapa blanda · ISBN 9783668106048
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«Online Food Retailing im deutschen Lebensmitteleinzelhandel» is Daniel Hörsken's study, published by GRIN Verlag in paperback (112 pages, in German).
It analyses the digitalisation of German food retailing and the role of information technologies in distribution. Given a purchasing process expected to change, it studies why large retailers do not exploit the internet's potential and compares their online services to propose measures that optimise their offering and make it more attractive.
Bachelor thesis from 2015, graded 1.0, submitted at the Hochschule Niederrhein in Mönchengladbach; part of the series «e-fellows.net schüler-wissen», volume 1572.
Work aimed at students and professionals in economics, distribution and marketing interested in the digitalisation of German food retailing.
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