by Paulo Balreira Guerra · Edições Sílabo · tapa blanda · ISBN 9789726186090
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«O Cliente Não Tem Sempre Razão Mas…Tem Sempre Emoção!» is the business essay by Paulo Balreira Guerra, published by Edições Sílabo in paperback.
The book updates the classic «the customer is always right»: although the customer may be wrong, they always act driven by emotions that need to be understood. Through a humorous metaphor featuring neurons, the author explains how to apply emotional intelligence and neuroscience to achieve customer satisfaction and loyalty in services.
Work published in 2010. It has 294 pages. The cover subtitle is «Compreender o Cérebro do Cliente na Prestação de um Serviço». It falls within business and economics.
For customer service professionals and sales teams interested in consumer psychology and emotional management in business.
