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No pensis en un elefant!

FilosofíaISBN | 9788483306635
No pensis en un elefant!
No pensis en un elefant!
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Product details

Pages: 160 pages
Publisher: Viena
ISBN: 9788483306635
Format: tapa blanda
Language: ca
Release date: 26/9/2011

ISBN: 9788483306635


Synopsis of No pensis en un elefant!

En 'No pensis en un elefant!', George Lakoff analiza cómo el lenguaje se pervierte en el debate político, tanto en Estados Unidos como en Europa. El autor explica cómo es de fácil manipular el voto y las decisiones mediante promesas que no siempre significan lo que dicen. Lakoff, un prestigioso lingüista y profesor de Ciencia Cognitiva y Lingüística en la Universidad de Berkeley, ofrece claves para cambiar esta situación y desafiar el dominio conservador en el discurso político. Este libro es una guía clara y necesaria para entender y navegar el complejo mundo del lenguaje político, proporcionando herramientas para que los individuos tomen decisiones más informadas y resistan la manipulación.



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About the author

George Lakoff

George Lakoff

George Philip Lakoff is an American cognitive linguist and philosopher, best known for his thesis that people's lives are significantly influenced by the conceptual metaphors they use to explain complex phenomena. Lakoff served as professor of linguistics at the University of California, Berkeley, from 1972 until his retirement in 2016.

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