by Frank Pacetta, Roger Gittines, Donald W. Winnicott · Ediciones Paidós · tapa blanda · ISBN 9788449301568
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«No los despida, motívelos» is the sales team motivation guide by Frank Pacetta and Roger Gittines, published by Ediciones Paidós in paperback.
The book draws on Frank Pacetta's experience leading Xerox's Cleveland office, which went from being one of the least profitable branches to the top in its region. From that experience, it proposes keys to build and motivate a sales team: leadership, communication, trust and problem detection, and includes the ten tips Pacetta published in the Wall Street Journal.
Published in Barcelona on 10 July 1995, in Spanish, with 256 pages; first volume of the Empresa collection.
Aimed at executives, sales managers and middle managers seeking to strengthen the motivation and performance of their commercial teams.
