by Simon Calder · Virgin Pub · tapa blanda · ISBN 9780753510445
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«No Frills» is Simon Calder's essay on the low-cost airline revolution, published by Virgin Pub in paperback (342 pages, in English).
The book analyses how companies like easyJet and Ryanair transformed air travel with low-cost tickets and new routes. Simon Calder examines the business strategies and personalities of the entrepreneurs who drove this change, as well as the global expansion of the phenomenon and its effects on the way people travel.
The full subtitle of the work is 'The Truth Behind the Low-Cost Revolution in the Skies'. This revised and updated edition appeared in 2006.
For readers interested in the history of aviation, the business world and the business models that transformed travel.
