by Shira P. White, G. Patton Wright · Financial Times Prentice Hall · tapa blanda · ISBN 9780273661689
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«New Ideas About New Ideas» is the essay on creativity and innovation by Shira P. White and G. Patton Wright, in paperback (351 pages, in English).
Based on interviews with creators such as Jeff Koons, Frank Gehry and Brian Greene, the book explores how ideas are born and how to turn them into real projects. It analyses what makes certain people and organisations creative and how to sustain innovation with limited resources, combining art, science and business management.
The subtitle is «Insights on Creativity from the World's Leading Innovators». The edition is illustrated, appeared in 2002 and its cover carries the motto «Books for the future minded».
Aimed at professionals, managers and readers interested in the field of Business and Economics.
