by John Hagel III, Marc Singer · Harvard Business Review Press · tapa dura · ISBN 9780875848891
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«Net Worth: Shaping Markets When Customers Make the Rules» is the economic essay by John Hagel III and Marc Singer, in hardback (336 pages, in English).
The book proposes alliances between companies and customers over personal information: in response to the self-interested use of purchase, income, or card data, it puts forward the figure of the infomediary, an intermediary that protects privacy and monetizes that data on behalf of the consumer, releasing it only if value is received in return.
First edition published on January 8, 1999, by Harvard Business Review Press; it complements the ideas of «Net Gain: Expanding Markets through Virtual Communities», a previous work by John Hagel.
For executives, marketing professionals, and entrepreneurs interested in e-commerce, data privacy, and the company-consumer relationship.
