by Christina Ford Haylock, Len Muscarella · Adams Media Corp · tapa dura · ISBN 9781580621144
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«Net Success» is the essay on electronic commerce by Christina Ford Haylock and Len Muscarella, published by Adams Media Corp in hardback (320 pages).
The book brings together the experiences of 24 Internet commerce leaders and shows how they put the web to work for their businesses. It covers electronic commerce, online advertising, virtual communities, Internet selling and intranets.
The subtitle is «24 Leaders in Web Commerce Show You How to Put the Internet to Work for Your Business». It includes a foreword by Steve Case, president and CEO of America Online. First edition, 1999.
Aimed at entrepreneurs, marketing professionals and readers interested in the evolution of electronic commerce.
