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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
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Negocios y EconomíaISBN | 9780471747192
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Product details
Pages: 251 pages
Author: Robert Scoble, Shel Israel
Publisher: John Wiley & Sons Inc
ISBN: 9780471747192
Format: tapa dura
Language: en
Release date: 1/1/2006
ISBN: 9780471747192
Synopsis of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
En 'Naked Conversations', Robert Scoble y Shel Israel exploran cómo los blogs están transformando la comunicación empresarial. Este libro analiza cómo los blogs permiten un diálogo significativo entre empresas y clientes, humanizando la comunicación y mejorando la imagen corporativa. A través de estudios de caso, los autores demuestran la eficacia de los blogs como herramienta de comunicación creíble y eficiente. Descubre cómo líderes empresariales están utilizando blogs para conectar con sus clientes y cómo puedes implementar una estrategia de blogging exitosa.
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