by John B. Cullen · South-Western · tapa dura · ISBN 9780324055696
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«Multinational Management: A Strategic Approach» is the business management handbook by John B. Cullen, published by South-Western in hardback.
Strategy is the backbone of this work on the global economy and managerial decisions. It analyses comparative management, competitors' strengths and weaknesses, organisational adaptation, strategic alliances, intercultural communication, international human resource management and business ethics.
Second edition of the book, published in July 2001; it has 664 pages, is written in English and falls within the area of international business and business management.
Aimed at university students, professionals and academics in business administration and international trade.
