by Andrew Keyt · Lid Editorial · tapa blanda · ISBN 9788411316064
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«Mitos y mortales» is Andrew Keyt's guide to leadership and succession in the family business, published by Lid Editorial in paperback (264 pages).
The author, an expert in succession planning, starts from the challenges of growing up in the shadow of legendary leaders and the emotional burden of family dynamics. With interviews with successors such as Massimo Ferragamo and Bill Wrigley Jr., he describes how to earn credibility, avoid common mistakes and run the family business with a style of one's own.
The book is part of the Acción Empresarial collection and corresponds to the first edition, published in 2023.
For successors and executives of family businesses and for those interested in management and business leadership.
