by Juan José Güida · Kohlhammer W. · tapa blanda · ISBN 9783170205376
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«Mikroökonomie und Management: Die Grundlagen» is the microeconomics and management textbook by Juan José Güida, published by Kohlhammer W. in paperback, in German.
Interdisciplinary textbook connecting the fundamentals of microeconomics with modern management theories, drawing on game theory and institutional and behavioural economics. It covers household and firm theory, the market, pricing and market forms, with practical examples and exercises.
Juan José Güida is Professor of Microeconomics and Managerial Economics at Hochschule Aalen (Technik und Wirtschaft). The work was published in 2009.
Intended for microeconomics students on business administration degrees and for those taking Managerial Economics or related fields.
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