by Christer Holloman · Profit Editorial · tapa blanda · ISBN 9788415505150
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«MBA en social media» is the digital marketing handbook by Christer Holloman, published in 2012 by Profit Editorial in paperback.
A guide for businesses explaining how to create a communication strategy on social media and use these platforms to grow the business and obtain short- and long-term benefits. Christer Holloman brings together fifteen professionals from four continents, and includes a foreword by Francisco Cabrera, CEO of G2 Spain.
First Spanish edition (2012), 300-page paperback, translated from English by C.G.Traductores; original title: The Social Media MBA.
Aimed at businesses of any size and sector that want to leverage social media to grow and achieve results.
