by Yvonne Sánchez Tapia, Gonzalo Cantarero Lopez Santacruz · Ediciones Martínez Roca · tapa blanda · ISBN 9788427034655
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«MBA del siglo XXI» is the business guide by Yvonne Sánchez Tapia and Gonzalo Cantarero Lopez Santacruz, published by Ediciones Martínez Roca in paperback.
For entrepreneurs and future business owners: it teaches how to spot business opportunities, analyse market trends, draw up a business plan and apply strategy, marketing and financial management. The book proposes a personal master's degree and uses Web 2.0 as a complement to put the project into practice.
It belongs to the MR Prácticos collection, number 1, and was published in 2008; the volume has 640 pages in Spanish.
For readers with an entrepreneurial spirit who want to put a business idea into practice or update their knowledge of marketing and management.
