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Marketing y ventas en la oficina de farmacia
by Antonio Merinero Fernández · Ediciones Díaz de Santos, S.A. · tapa blanda · 328 pages
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Pages: 328 pagesAuthor: Antonio Merinero FernándezPublisher: Ediciones Díaz de Santos, S.A.Format: tapa blandaLanguage: es-ESRelease date: 8/10/1997ISBN: ISBN 9788479783167
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Synopsis of Marketing y ventas en la oficina de farmacia
Este libro, 'Marketing y Ventas en la Oficina de Farmacia', ofrece una visión detallada sobre la evolución de las farmacias en el siglo XX, analizando el mercado, los consumidores y los productos. Aborda temas clave como la publicidad, la calidad del servicio, las técnicas de venta, la distribución comercial y farmacéutica, el merchandising y la organización del trabajo. Ideal para profesionales del sector farmacéutico que buscan optimizar sus estrategias de marketing y ventas.
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