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Marketing práctico para pequeños negocios
4.4
Negocios y EconomíaISBN | 9788436832655
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Product details
Pages: 296 pages
Author: Lucía Mediano Serrano, José Juan Beristain Oñederra
Publisher: Ediciones Pirámide
ISBN: 9788436832655
Format: tapa blanda
Language: es-ES
Release date: 20/11/2014
ISBN: 9788436832655
Synopsis of Marketing práctico para pequeños negocios
Este libro ofrece una guía práctica para pequeños empresarios que buscan mejorar su formación en marketing y asegurar la rentabilidad de sus negocios. Aborda la adaptación del marketing a las necesidades específicas de las pequeñas empresas, proporcionando técnicas modernas de gestión comercial para rentabilizar negocios y satisfacer a los clientes. Los autores, Lucía Mediano Serrano y José Juan Beristain Oñederra, ambos expertos en el campo, ofrecen una visión clara y sencilla para aplicar estrategias de marketing efectivas.
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