by Fernando Le Monnier Framis · Gestión 2000 · tapa blanda · ISBN 9788480883764
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«Marketing Ferial» is the marketing guide by Fernando Le Monnier Framis, published by Gestión 2000 in paperback (120 pages, in Spanish).
Analyses trade fairs and professional exhibitions as profitable, often underused marketing tools. Provides an overview of the exhibition sector and the benefits for exhibitors and visitors. Explains how to plan and execute a participation programme: choosing a fair, budgeting, attracting visitors and managing contacts.
Second edition published on 1 February 2000; the work falls within the Business and Economics category.
Useful for marketing professionals, sales managers and companies that participate in or are considering attending trade fairs and professional exhibitions.
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