by Emilio Atmetlla · tapa blanda · ISBN 9788480888684
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This book, 'Pharmaceutical Marketing', offers successful strategies for the marketing of prescription drugs. It includes a CD-ROM with models and tables of the Marketing Plan, as well as updated legislation. Written by Emilio Atmetlla, along with Froilán Bellostes, Carmelo Guerrero, José Ramón Meseguer, Martín Fallon, Jordi Noguera and Xavier Oleart, this book is a comprehensive guide for professionals in the pharmaceutical sector looking to optimize their marketing strategies.
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