by Isabelle Frochot, Patrick Legohérel · Dunod · tapa blanda · ISBN 9782100549801
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«Marketing du Tourisme» is the tourism marketing handbook by Isabelle Frochot and Patrick Legohérel, published by Dunod in paperback.
Analyses marketing and e-marketing applied to tourism, a sector that has become an industry. Sets out techniques for designing and marketing tourism products: environment, trends, consumer choice, relationship marketing, strategies, pricing and distribution. Includes image, communication, crisis management and company case studies.
The second edition of «Marketing du Tourisme» was published on 11 August 2010; it has 367 pages and is in French. The book belongs to the L'Écho touristique collection.
Aimed at professionals and students in the tourism sector, in both the private and public spheres.
