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Marketing directo integrado
by Josep Alet · Gestión 2000 · tapa blanda · 272 pages
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Pages: 272 pagesAuthor: Josep AletPublisher: Gestión 2000Format: tapa blandaLanguage: es-ESRelease date: 1/2/2000ISBN: ISBN 9788480885133
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Synopsis of Marketing directo integrado
Este libro explora las estrategias y técnicas del marketing directo integrado, ofreciendo una guía para crear y fidelizar clientes, y lograr un crecimiento rentable. Josep Alet, el autor, presenta un enfoque práctico para integrar diferentes canales de marketing directo y maximizar su efectividad. Ideal para profesionales del marketing y estudiantes de negocios interesados en profundizar sus conocimientos en esta área.
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