by Harriet Posner · Editorial GG, SL · tapa blanda · ISBN 9788425228872
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This book is an essential manual on the theoretical and practical principles of marketing and branding in the fashion industry. With examples and practical cases from fashion, textile, and retail companies, Harriet Posner guides the reader through the marketing process, from market research to the creation of effective campaigns. This revised second edition includes a comprehensive analysis of digital marketing and new technologies, consolidating this manual as a fundamental reference for students and professionals in the sector.
