by Jeffrey Hughes · ANAYA MULTIMEDIA · tapa blanda · ISBN 9788441529274
VAT included
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«Marketing de aplicaciones iPhone & iPad» is the mobile app marketing guide by Jeffrey Hughes, published by Anaya Multimedia in paperback.
The App Store is growing relentlessly and publishing an app is not enough: it must be made visible. This guide explains how to create an effective marketing plan, position the iPhone and iPad app against the competition, craft the advertising message and reach the audience that will download it, with the goal of climbing the Top.
First edition published in 2011. Text in Spanish. Part of the Títulos Especiales collection from Anaya Multimedia.
For developers, entrepreneurs and marketing managers who want to promote their mobile apps on the App Store.
