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ISBN: 9788425222122
Este libro explora la popularización de la moda y cómo las marcas han transformado la ropa y los accesorios en objetos de deseo. A través de un análisis profundo, Mark Tungate examina cómo marcas como Zara, Topshop y HM han democratizado la moda, ofreciendo prendas accesibles sin sacrificar el estilo. Además, se explora el impacto mediático de diseñadores como John Galliano y Alexander McQueen, y cómo marcas deportivas como Nike y Adidas han fusionado la ropa deportiva con las últimas tendencias.
Mark Tungate is a British writer based in Paris, France. He is the author of Media Monoliths: How Media Brands Thrive and Survive (2004), Fashion Brands: Branding Style From Armani to Zara, Adland: A Global History of Advertising, Branded Male: Marketing to Men (2008), Luxury World: The Past, Present and Future of Luxury Brands (2009), Branded Beauty: How Marketing Changed the Way We Look (2011), and The Escape Industry: How Iconic and Innovative Brands Built the Travel Business (2017), all published by Kogan Page. Tungate also collaborated with Renzo Rosso, the founder of clothing company Diesel S.p.A., on the book Fifty, about Rosso's life and the Diesel brand. The graphic design was by Barcelona-based creative collective Vasava.
