by Paulo Marcelo Sampaio · Tapa blanda · ISBN 9788535209686
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«Marcas De A A Z» is Paulo Marcelo Sampaio's brand guide, published by Elsevier in 2002 in paperback, in Portuguese.
«Marcas De A A Z» explains how to build and maintain successful brands, from their creation to their management and protection, and proposes turning the brand into the main force of the business. Its alphabetical structure covers branding terms and practices for students and professionals.
The cover indicates the 4th edition; the work belongs to the Business and Economics category.
It is useful for marketing students, brand professionals, and readers who want to turn their brand into the main asset of their business.
