by Siegfried Vögele · tapa dura · ISBN 9788423415335
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«Manual de venta directa por correo: el método del diálogo» is the direct marketing manual by Siegfried Vögele, published by Ediciones Deusto in hardback.
It presents the dialogue method applied to mail-order selling: planning campaigns, selecting mailing lists, preparing envelopes, letters and reply cards, evaluating brochures and writing sales copy; it includes additional strategies and keys for checking results.
Published in 1997, the Spanish edition has 398 pages and appears in the Biblioteca Deusto collection; the work is organised into eleven chapters.
For mail-order sales professionals interested in applying the dialogue method to their campaigns.
