by Jordi Xifra · Tecnos · tapa blanda · ISBN 9788430962471
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«Manual de Relaciones Públicas e Institucionales» is Jordi Xifra's manual, published by Tecnos in paperback (456 pages, in Spanish).
A journey through public and institutional relations, a discipline the author considers essential for organizations to exist and maintain their reputation. It sets out the strategic process, from research to evaluation, with the techniques of each phase, and includes the conceptual, historical and theoretical foundations.
Second revised and expanded edition. First manual in Spanish on institutional relations according to the publisher. From the Derecho - Biblioteca Universitaria collection by Editorial Tecnos.
Intended for university students and professionals in the legal, communication and business management fields.
Discover second-hand books by Jorge Xifra Heras.
