by Jordi Xifra · Tecnos · tapa blanda · ISBN 9788430952670
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This manual presents a comprehensive and complete journey through the territory of public relations in general and institutional relations in particular, being a pioneering work in this field published in the Spanish language. The text addresses the vital importance of organizational communication with its environment, highlighting the management of reputational risk and the influence on public powers to generate a solid and trustworthy image.
Discover second-hand books by Jorge Xifra Heras.
