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Manual de La Gerencia de Marca
4.1
Negocios y EconomíaISBN | 9789580425731
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Product details
Pages: 120 pages
Author: David Arnold
Publisher: Grupo Editorial Norma
ISBN: 9789580425731
Format: tapa blanda
Language: es-ES
Release date: 1/4/1994
ISBN: 9789580425731
Synopsis of Manual de La Gerencia de Marca
Este manual ofrece una guía completa sobre la gestión de marcas, abarcando desde los fundamentos teóricos hasta las estrategias prácticas. Explora la importancia de la identidad de marca, el posicionamiento en el mercado y la construcción de relaciones sólidas con los clientes. Ideal para profesionales del marketing, estudiantes de negocios y cualquier persona interesada en comprender y aplicar los principios de la gestión de marcas.
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