by Morgen Witzel · Routledge · tapa blanda · ISBN 9780415320184
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«Management: The Basics» is the introductory guide to business management by Morgen Witzel, published by Routledge in paperback (224 pages, in English).
A popular work that explains the fundamentals of modern management with cases such as people management at Cadbury, the Enron crisis and fried chicken marketing in China. It covers strategic planning, organisational structure, marketing, corporate finance, human resources and the role of knowledge and culture in companies.
Part of the Routledge The Basics series, in its first edition of 2004. Includes bibliographic references and an index.
Recommended for students and anyone without prior knowledge who wants to understand what management is and how it works.
