by Rudolf Brennemann, Dominique Catoir, Caroline Hanse · Delagrave · tapa blanda · ISBN 9782206019260
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This textbook, designed for second-year BTS (Brevet de Technicien Supérieur) students in the tertiary sector, offers a dynamic approach based on real-world business case studies. Through a combination of theoretical texts and updated business documents, students can analyze management problems and apply key concepts in practical situations. The work includes references to essential authors and concrete examples from small and medium-sized enterprises, facilitating the understanding and implementation of management strategies. It is an essential tool for the French educational curriculum, providing a solid foundation for business analysis.
