by Rajat Paharia · McGraw Hill · tapa dura · ISBN 9780071813372
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«Loyalty 3.0» is the business essay by Rajat Paharia, published by McGraw Hill in hardback (304 pages, in English).
Rajat Paharia, founder of Bunchball, explains why traditional loyalty programs are no longer enough and proposes combining big data, behavioural economics and gamification to achieve lasting engagement. It includes real company cases and a guide to designing and optimising a programme that motivates customers, employees and partners.
The full title is «Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification». Published in 2013, it became a New York Times bestseller.
Aimed at marketing, management and human resources professionals interested in transforming the relationship with customers and teams through data and gamification.
Tapa dura
