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Loyalty 3.0
3.9
Negocios y EconomíaISBN | 9780071813372
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Product details
Pages: 304 pages
Author: Rajat Paharia
Publisher: McGraw Hill
ISBN: 9780071813372
Format: tapa dura
Language: en
Release date: 18/6/2013
ISBN: 9780071813372
Synopsis of Loyalty 3.0
En 'Loyalty 3.0', Rajat Paharia revela cómo combinar el 'big data' con la comprensión de la motivación humana para potenciar la gamificación. Este libro redefine la lealtad, mostrando cómo los negocios pueden crear una verdadera lealtad entre clientes, empleados y socios, generando una ventaja competitiva sostenible. Aprenda a utilizar los datos para motivar e involucrar a cualquier persona, en cualquier lugar, y descubra el secreto para revolucionar el compromiso del cliente y del empleado.
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