by Eugeni Rosell i Miralles, AA.VV. · GUSTAVO GILI EDITORIAL · tapa blanda · ISBN 9789688872680
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«Logotipos» is the graphic design guide for advertising by Eugeni Rosell i Miralles and AA.VV., published by Gustavo Gili in paperback (79 pages, in Spanish).
A guide to graphic design for advertising that analyses the logo as a key tool of visual communication. The cover brings together real brands such as Ben & Jerry's, Pandora and The Good Diner, and the book addresses criteria for creating and using a brand and its role in advertising. A practical and accessible journey through visual identity.
Aimed at students and professionals of graphic design and advertising, as well as readers interested in visual communication.
