by David R. Bell · Amazon Publishing · tapa blanda · ISBN 9781477801178
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«Location Is (Still) Everything» is the economics essay by David R. Bell, published by Amazon Publishing in paperback (242 pages, in English).
Wharton professor David R. Bell argues that the physical world shapes internet use: nearby shops, neighbours and local taxes influence online purchases. His GRAVITY framework explains the connection between the real and virtual worlds, and helps understand e-commerce and human behaviour.
The full title includes the subtitle «The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One».
Recommended for entrepreneurs, executives, students and investors interested in retail and consumer behaviour.
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