by Mark Bergen · Penguin Books Ltd (UK) · tapa blanda · ISBN 9780241468289
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«Like, Comment, Subscribe» is Mark Bergen's essay on the history of YouTube, published by Penguin Books in paperback (320 pages, in English).
Mark Bergen, a technology journalist, reconstructs the history of YouTube: its growth, the secrecy of its algorithm, the advertising business, and the role of Google. The book shows how the platform turned anonymous users into stars, while spreading misinformation, and how the pursuit of profit transformed digital culture.
Original subtitle: «Inside YouTube's Chaotic Rise to World Domination». Published on 8 September 2022. Categories: technology and business.
For readers interested in the history of the internet, technology journalism, and the social and economic impact of digital platforms.
