tapa blanda · ISBN 9782746207998
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«Les marques: enjeux et stratégies», issue 145 of Revue française de gestion, paperback (July-August 2003, 87 pp. in French).
The volume addresses the brand as a strategic tool from a management perspective. It reviews the challenges and opportunities companies face in building and maintaining their brands, and analyses how to use them to achieve business success.
The entry does not list individual authors; the volume is classified under Business and Economics and comprises 87 pages in French.
For business and economics professionals and students interested in strategic brand management and the challenges of maintaining brands in the market.
