by Benjamin Mangold · Tapa blanda · ISBN 9780994390400
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«Learning Google AdWords and Google Analytics», the digital marketing guide by Benjamin Mangold, published by Loves Data in paperback.
The book teaches how to plan and optimise campaigns in Google AdWords and how to use Google Analytics to measure traffic and visitor behaviour. Benjamin Mangold, an educator and consultant with experience in real-world cases, explains the key concepts of online advertising, keyword selection and data analysis.
The ISBN 9780994390400 corresponds to the paperback edition published by Loves Data Pty Limited; the work falls under technology, business and economics.
It will interest digital marketing professionals, advertisers and website managers who want to improve their campaigns and better understand their audience.
