by Suna Desaive, Noëlle Poggioli · Editions du Cercle de La Librairie · tapa blanda · ISBN 9782765409298
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«Le marketing du livre: études & stratégies» is the publishing marketing manual by Suna Desaive and Noëlle Poggioli, in paperback, 153 pages, in French.
Explains how to apply marketing to the publishing sector: studying the book market, defining promotion and management strategies, and designing sales tactics adapted to the particularities of the publishing product. A practical work with tools to understand the commercial functioning of the book industry.
Published on 8 March 2006 by Éditions du Cercle de la Librairie, within the Pratiques éditoriales collection. Category: Business and Economics.
Will interest publishing professionals and students of economics and cultural management who want to understand the book market.
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